Jamie Willcox and Stevie Coe, Biscuit Town Run Club

Inspiration Award sponsored by McDonald’s

A pair of pals who started the Biscuit Town Run Club two years ago were saluted for the friendliness the duo have promoted.

Jamie Willcox and Stevie Coe, Biscuit Town Run Club winning the Inspiration Award at the Pride of Reading Awards 2025

“They’ve created a community of runners that’s inclusive, welcoming and community building.

“Friendships have been forged along the way, with a real focus on the club being inclusive not exclusive.” 

The club has cemented itself as a staple of Thursday evenings and Saturday mornings at Blue Collar Corner. The pair have created a “great community … Their inclusive and friendly nature has meant all sorts of different people have been able to come together over their love of running and build new friendships.”

See all this year’s winners