AB Walker Volunteer/s of the Year

An individual or team engaged in diverse and challenging tasks, or simply who have stepped up when needed

A.B. Walker works at the heart of the community and we are proud to be sponsoring the Pride of Reading Volunteer/s of the Year award again this year.

We help families and the bereaved through a difficult time, showing respect, compassion and professionalism. Being a local, independent family business, we recognise the importance teamwork as well as the dedication of individuals. This approach applies equally to the volunteer network and the award allows us to celebrate all those who have freely given their time, skills and passion as a volunteer to benefit others.

Each year we are inspired by the stories of those nominated and the impact they have had, and look forward to hearing about this year’s nominees.



Lynne Pyke – mental health champion

An individual or organisation that has helped people, especially young people, cope with problems

As the owner of multiple businesses, a driving school and two hairdressing salons  I meet people from all walks of life and through this I’ve become acutely aware of the impact of the pandemic on people’s mental health.

 I've seen the impact on school age children, working adults and the elderly. The loneliness and isolation over the last two years has really bought this to the forefront.

Healthcare services have not been able to cope and many people have had to resort to private therapy - this isn't an option for everyone and we've seen the community really step up to fill the gap. I would like this award to recognise the contribution of a mental health champion making a difference to the local community. Mental health is vital for a happy, healthy life going forward

Roc Search Charity of Year

Recognising a local charity or community group that has made an amazing impact to our community through partnership working with businesses, other charities and the public sector to further its cause

Being a global recruitment company first established in Reading back in 2007, we feel so privileged to be able to sponsor the Pride of Reading “Charity of the Year” award for the seventh year running!

With our headquarters still based in Reading, it continues to be the beating heart of the company. Because of this we are so proud to be able to sponsor Reading’s charities and give back to the community that has given us so much. Over the years we’ve partnered and driven fundraising initiatives with local charities such as Reading Santa Run, Reading Family Aid, Sport in Mind and even more in the wider community.

We are so honoured to be able to help recognise and celebrate the amazing efforts of local charities in Reading. Our partnership with Pride of Reading is something we find hugely rewarding as a business and we can wait to continue to support this incredible event for many more years!


McDonalds The Inspiration Award

Someone who has inspired a community initiative or inspired others to do the same. Or simply someone who is a positive role model for young people

Not many people know that over 90% of McDonald’s restaurants are owned and operated by local, independent business people. In 2016, the seven McDonald’s restaurants across Reading were franchised to Fortress Operations Ltd and Richard Forte, who was born in Reading and lives locally.

Since then we have successfully grown to operate 30 restaurants, with over 3,250 employees. Our Management teams have been working hard to inspire their own staff to play a role in their local communities; regularly taking part in organised litter picks, supporting local charities and raising vital funds for our Ronald McDonald House Charity which provides free ‘home away from home’ accommodation to families while their child is in hospital.

We recognise that being a positive role model for young people and providing a little inspiration and encouragement within our own team, can make a big difference, not just for our employees but our customers and local communities too. We are therefore very proud to continue our sponsorship of the Pride of Reading ‘Inspiration Award’, reflecting our passion to give back to the communities we serve, celebrating the inspirational people of Reading who make our town such a great place to live and work.


Hilton Reading Community of the Year 

A neighbourhood that has encouraged community spirit and by working together have made their area a better place to live and thrive. This could be a street, a community group or a residents association.

Hilton Reading are thrilled to be supporting the POR award for “Community of the Year” 2022. 

Building strong communities has been a critical ingredient in helping us all come together in these unprecedented times over the last two years.

At Hilton, we hire local, buy local and invest local. For nearly 100 years, we have been a local business operating at a global scale, investing to ensure sustainable and inclusive growth for all. The success of our business is directly linked to the success of our communities – from the local owners who build our hotels, to the local talent who operate them, to the local businesses we support through the products we source and the guests we serve.

We are focused on creating economic opportunities, spurring local investment, respecting human rights and providing disaster relief.

Hotel in Reading – Hilton Reading Hotel


The Oracle The Chris Tarrant AWard

Someone from Reading who deserves special recognition

We at The Oracle are so excited to again be a sponsor at the Pride of Reading Awards. The awards this year are so relevant after the last few years, giving us a chance to celebrate “Frontline Heroes” in the amazing town of Reading. Having supported The Pride of Reading Awards since it started, we are very proud to again be sponsoring the Chris Tarrant award. This year it is even more important to honour our “Frontline Heroes” the amazing people of Reading, so many fantastic organisations and individuals who go to great lengths and their invaluable contribution. The awards give us the opportunity to recognise these teams and individuals. Previously the Chris Tarrant award has been won by many, with differing stories who have demonstrated behaviours of strength, courage and selflessness that have left us truly inspired. It is a privilege to be involved in this amazing event, every year we are astounded and humbled by the stories we hear and this year we are sure, will be no exception.



Green Park Local Hero

Someone who, through a special act of kindness or bravery, has made a positive difference to their community

For the fifth year running, Green Park is privileged to sponsor the Local Hero category of the Pride of Reading Awards 2022.

This category celebrates the incredible human beings among us, who through a special act of kindness and courage make a difference to the Reading community and Green Park is proud to have been part of this community for over two decades.

Set in 195-acre parkland, it is home to 8,000 workers and 60 businesses - both large and small - with community and wellbeing central to the Green Park ethos.

Events such as The Green Park Open Water Swim and the Reading Half Marathon , as well as its biodiversity initiatives such as ‘twitching’ over 50 species of birds contribute to Reading’s community. 

The most recent development phase of Green Park has completed, with Three Mobile having recently relocated to one of the two new 119,000 sq ft offices.  In Green Park’s continuing pursuit of wellbeing excellence for its occupiers, these buildings are targeting WELL Platinum certification; they are among only a handful of buildings across the UK to have done so to date.




Boyes Turner Business in Action (under 50 and Over 50)

Companies, large or small, who get involved in community work. There are two awards for firms with under 50 and over 50 employees

Businesses have the potential to give so much back to their communities, and there are many fantastic businesses doing just that in Reading.

As a Reading based business, Boyes Turner is sponsoring the ‘Business in Action’ category of the Pride of Reading awards again this year because we want to highlight the fantastic community and charity work happening here.

Often this work does not get the recognition it deserves – let’s shine a light on it and celebrate the businesses going the extra mile for our community.

boyesturner .com

Reading Football Club - Community Champion

Someone who works tirelessly in their community as an individual, in the voluntary sector, as a carer, for a community group or in public service who devotes their time for others

150 years. And this chapter is special. Quite some tale has already been told. Our club’s story goes on, we still bleed blue and white, because being Royal will never grow old. Seven score years and ten ago, the prologue was first written on Gun Street, The South Bank in song, the first Tilehurst End tremors, our heart began to beat. For the last year or more, we’ve fought on without fans, as Covid kept us all out in the cold, But as the club celebrates its 150 milestone, we know being Royal will never grow old. Companies, large or small, who get involved in community work. There are two awards for firms with under 50 and over 50 employees We have all been affected by Covid in different ways, but what has stood out is the way the heroes on the frontline of the pandemic in our hospitals, care homes and communities have stepped up to help. From care workers, nurses, doctors and paramedics to volunteers, businesses and neighbours – so many people reached out to help others in need. For 150 years, the town and its community has shown pride in our club. And once more we are delighted to show how proud we are of those within that community who unflinchingly go above and beyond for others. We are honoured to sponsor the Community Champion of the Year award and look forward to hearing tales of individuals who have selflessly put others’ needs ahead of their own during a worrying and uncertain period in history. The strength of community has never been more appreciated by so many. The Pride of Reading Awards are for them. This is our chance to say thank you and honour them for their dedication and sacrifices. We are delighted to support the awards. Let’s shine a spotlight on our local heroes and give them the appreciation they deserve.


M&G  Real Estate Cultural Contribution

To raise the profile of, and give recognition to the projects, people and organisations that contribute to the cultural life of Reading, covering music, drama, art and heritage

M&G Real Estate is an income-driven, longterm specialist global property investor, with 150 years of experience. We manage £33.6 billion of assets (incl. cash) across the UK, continental Europe, North America and Asia, making us one of the world’s largest real estate investors. Our aim is to deliver consistent, longterm returns to our investors through funds, segregated mandates, investment partnerships and joint ventures. Our client’s needs are at the heart of what we do. As those requirements change and develop, we An individual or team engaged in diverse and challenging tasks, or simply who have stepped up when needed A.B. Walker work in the heart of the Reading and wider Berkshire community and sponsoring the Pride of Reading Volunteer of the Year Award seems both natural and deeply satisfying for us all. Whilst we have been at the frontline ourselves in the past couple of years, we know that volunteering has been taken to another level by the challenges of the pandemic. Volunteering takes many forms – individuals and groups – with determined focus and selflessness. All our nominees are worthy innovate to offer new investment strategies and deal structures. We are delighted to be involved with the Pride of Reading and feel it is vital to support the community as well as the business functions of the town. Our development of new offices in Reading provides further job opportunities for residents and helps create an environment people are proud to work in. We are yet again grateful to the organisers of Pride of Reading, who continue to do a fantastic job, recognising these great people and organisations that go beyond the call of duty and deserve their acknowledgement and thanks! winners and truly inspirational to all that learn their stories, their motivations and the level of their inner strength and grit. Like many companies, A.B. Walker works as a team to deliver their services. Teamwork is central to the vast network of volunteers that serve our community. Family is also central to the A.B. Walker story and behind many finalists we find family groups bound up in their volunteering. Above all, we want to recognise that all nominees have made the conscious decision to act. This is what sets them apart.



Iqvia Child of Courage

The town’s bravest youngster. There are many times when youngsters’ courage shines through. Some become heroic lifesavers; others demonstrate courage through battling illness or other difficult circumstances

IQVIA is a world leader in using data, technology, advanced analytics, and expertise to help customers drive healthcare forward. Together with the companies we serve, we are enabling a more modern and effective healthcare system and creating breakthrough solutions that transform business and patient outcomes.

As a Human Data Science Company of more than 80,000 employees worldwide, we felt a special connection with last year’s theme of celebrating the frontline heroes.  This year we reflect on overcoming hurdles and remembering the importance of friendship, shared purpose and perseverance and how vital it is to celebrate everything that is good in our lives.

It is again a very great honour to be continuing our support of the Pride of Reading Awards, in particular our sponsorship of the Child of Courage Award for 2022.



Macbeth Entrepreneur of the Year

Enterprise award for an individual or group with an independent business venture in Reading. We especially want to hear from those who think the town has helped them achieve their goals

As a Reading-based firm, with many of our people born and bred in the town, we at Macbeth are passionate about supporting local community-based projects and charities. We think the Pride of Reading Awards are a great way for businesses to give back and are once again excited to be supporting them.

2022 marks our 30th year. From humble beginnings of Malcolm Macbeth operating as a sole trader to a thriving business family of 50, we know first-hand the tenacity, creativity and positivity required to run a successful business. We are therefore very honoured and proud to continue our sponsorship of the Pride of Reading enterprise award.

We look forward to supporting the awards for years to come. We’d like to wish the best of luck to all the nominees and we’re looking forward to celebrating 18 years of the Pride of Reading Awards and all your individual successes with you.


Reading Buses Employee of the Year

An employee who goes the extra mile for their firm or customer

We’re really proud of our own frontline heroes – our bus drivers. Every year, every day, even during lockdown, they’ve still been giving you our unrelenting customer focus. Along with all our amazing employees behind the scenes, we’ve done everything we can to keep running our colourful and safe buses to keep Reading moving with an extra big smile . None of this would be possible if it wasn’t for our wonderful employees. Reading is bursting with wonderful stories. Employees are helping companies to make a difference every day. Being a sponsor is our way of giving back – celebrating all the other frontline heroes in Reading. Just like our bus drivers, so many frontline heroes have gone above and beyond to be there for Reading in the past 18 months. A big thank you to all of them.


Cherubs Floral Design Ltd - Organiser

are celebrating 18 years this year just like the awards!

Cherubs are one of the largest floral design companies in the south of England and produce floral decorations for more than 250 wedding and events each year.

These take place in many prestigious venues across Berks, Bucks, Oxon and Hampshire. Cherubs provide weekly contract and event flowers for many blue chip companies, hotels and private homes in London and the Thames Valley.

Cherubs have been honoured to work in partnership with A.B. Walker Funeral Directors for the last five years as their inhouse florist. Cherubs have been proud to support and sponsor Pride of Reading from the start.





Qwerty - print and design

Qwerty Ltd. is an all-encompassing print, design and marketing company based in the heart of the Thames Valley with more than 30 years’ experience in delivering effective results for clients across a wide range of industries. We work with global corporations such as Bacardi, Lindt, NCP, Hoover and Yazoo to local businesses including Reading Football Club, the Broad Street Mall and the Bracknell Regeneration Partnership. We take all our clients on a journey and transform creative ideas into profitable and measurable solutions, from display stands for events to packaging prototypes to complete store refits. Great design leads to brand identity and awareness and our team of designers is able to undertake a range of projects from business cards to total rebrands. We’re behind many of the designs you see when you go shopping – be it an eye-catching Lindt chocolate display to a Yazoo Drinks promotion.



Reading FC Conference & Events

Reading FC Conference & Events, home of unforgettable events. Located inside the spectacular Madejski Stadium, our conference centre combines first-class facilities with the heritage of the iconic Reading Football Club. Whatever your plans, our event spaces and function rooms offer fully customisable layouts, contemporary facilities, plus breathtaking views of the pitch. Our 32 event spaces offer flexible seated capacity for up to 500 people, free Wi-Fi and a dedicated support team of event coordinators and AV technicians. The stadium complex also houses 2,000 complimentary parking spaces plus a 4-star hotel with 201 bedrooms, a finedining restaurant, leisure and spa facilities.


Tesco - gift sponsor

Tesco stores are at the very heart of the communities they serve and we are delighted to support the Pride of Reading Awards to celebrate those who have stepped up and gone the extra mile to help make sure Reading remains a great place to live, work and visit. We are proud to support the local community to help fund local causes and projects through Tesco Community Grants and we work closely in partnership with food banks and charities to help get good food to those who need it when they need it most as part of Tesco’s Community Food Connection. Our customers and the community remain at the core of Tesco’s purpose and we congratulate all the nominees and winners being honoured today.



Malmaison - table wine sponsor

We are really excited to be part of the Pride of Reading Awards again this year, it is now our sixth year being involved with the event. It is such an important occasion to be supporting and celebrating the wonderfully inspiring people of Reading; we are really proud to be a part of it once again. malmaison.com

Cream Design - design

Cream Design is a longstanding partner of the Pride of Reading awards, contributing design and planning expertise as well as sponsorship. The design consultancy is based in Reading town centre and celebrates its 25th birthday this year, having been established in 1997 by co-directors Helen Waring and Barnaby Firth.

They produce creative and engaging brand strategies, identities, website designs and ways to communicate, to help their clients to stand out, connect with their audience and flourish. As a Reading-based business, Cream Design are proud to support many initiatives in the town, working with a large number of local organisations. Helen Waring, account director, says: “We feel it’s essential to support locally based activities which help make Reading a brilliant place to live and work, and Pride of Reading is a real celebration of everything that’s great about our town.

 “We are delighted to once again sponsor the Fundraiser of the Year Award. "

ITM.AV - technical team

ITM Limited are a Berkshire based audio visual company who celebrated 30 years of success last year. Led by the Directors  Nic Ide and Graham Trolley, the  business on Rushton Farm Estate is a repeat supplier for some serious corporate clients including Adidas, British Gas and Thames Water. Specialising in conference and video production including lighting, virtual online events and audio visual equipment, ITM Limited is also the preferred supplier for, among others, Adidas, Johnson & Johnson, British Airways, the NHS and Ascot, Windsor and Newbury race courses. The company has been associated with Reading Football Club for many years, being its audio visual supplier since Madejski Stadium opened. ITM Limited is also proud to be an original partner with the Pride of Reading awards as well as many prominent charities such as Help for Heroes, and the Bicycle Helmet Initiative.


Voco - hotel sponsor

Welcome to voco® Reading, an IHG hotel, perfectly located just minutes off the M4, on the doorstep of major Business Parks, the football stadium and Reading town centre. At this modern hotel with thoughtful touches, guests can take advantage of free parking, enjoy some Me Time in spacious guest rooms, luxurious beds, and relax in our leisure facilities with a swimming pool, sauna, jacuzzi, and gym.

It is with great honour that we support the Pride of Reading Awards every year. Being an integral part of the Reading Community, celebrating our achievements and commitments from amazing people  gives us hope and optimism for a better future.


Electric Hair - official hairdresser

Electric has been hailed as the UK’s most exciting hairdressing brand. Having worked within the hair industry for over 14 years, Amy, Front of House Manager, has a strong passion for the hair. Her favourite part of her job is event organising and seeing the salon clients leaving elated with their new look. Colour Specialist Sean is now an all-rounder with a L’Oreal Colour Degree and 20 years of experience under his belt. Relocating to Reading, Sean’s creative flare and fun personality have seen him rapidly build a diverse and loyal client base. Using his expertise and technical knowledge, Sean

regularly spends his own time coaching other team members.


Last videos are Danyl Johnson, Sir John Madejski, Matt Allwright, IKEA, John Lewis and Partners, Jacobs Jewellers, Levy, Starlet Dance School, Berzerk